Customers Need Hand-Holding And TLC

September 1st, 2016

I recently returned from the Week 24 Flower Trials in Europe, where I was fortunate to travel with nine other members of Luxflora, a visionary, women-led, nonprofit, professional organization with the mission to promote the use of flowers in everyday life. During the tour to several breeder operations, which was similar in some ways to the California Spring Trials, it occurred to me just how many things are actually dissimilar to our trials in the U.S.
Read More of Laura Drotleff’s opinion piece here!